contend

The Vie Agency provides a tailored suite of services designed exclusively for athletes & sports organizations through our Contend Division. For athletes, our services include personalized brand development, philanthropic strategy & the production of events. We specialize in elevating an athlete's public presence, while also contributing to meaningful social impact aligned with their own values. Further, we’re here to assist with an athlete’s foundation - - may that be by managing an existing nonprofit or laying the groundwork to launch one. 

For sports organizations, VIE offers strategic consulting to heighten brand influence, activate corporate partnerships & optimize event planning for full impact. Our trifecta ensures a holistic approach, matching organizational values with custom activations that foster fan engagement, social responsibility, team influence & any specific long-term objectives.

Whether it's advising an athlete, consulting with a storied sports franchise or creating a transformative event tied to the game, VIE is dedicated to leaving an indelible mark on the intersection of sports & purpose.